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Amazon SES Service List

Amazon SES (Simple Email Service) is a cloud email service provided by Amazon Web Services (AWS). Amazon SES allows users to send emails efficiently, reliably, and cheaply through the powerful and trusted AWS infrastructure.

With Amazon SES, users can send emails such as transactional notifications, verification messages, newsletters, or promotional offers to customers with high and stable delivery rates. Amazon SES provides an easy-to-use API, management console, and integration with various other AWS services, such as AWS Lambda, Amazon S3, and Amazon SNS.

Dashboard Amazon SES Arkademi​

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Every day you get a quota to send 50.000 emails. If you want to send more than the quota, you can submit a request to AWS to increase the quota. Apart from that, every email you send can be monitored by Amazon Cloudwatch such as:

  • Sends (number of emails successfully sent)
  • Reject (percentage of emails rejected by Amazon SES)
  • Bounces (percentage of emails that bounce or are not directed to any email destination)
  • Complaints (Percentage of emails reported as spam by recipients)

Bounces and complaints need to be monitored because they can affect the reputation of SES. If moved to the reputation metrics section in the dashboard sub menu, it will display the monitoring interface as shown below.

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In the picture above, there is a red dotted line that is in the bounce rate and complaint rate. If you cross these limits and do not prevent the bounce rate, it is very possible that you cannot use this SES service because it is considered unhealthy. The same thing if there is a high Complaint Rate.

note

Bounce Rate
If it is >= 5% account gets warning
If it is >= 10% account at risk

Complaint Rate
If it is >= 0.10% account gets warning
If it is >= 0.50% account at risk

Verified Identities​

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In the Amazon SES sub menu section there are Verified Identities, which is the identity for the sender of the email as below.

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The email above is sent by verified identities with the name no-reply@arkademi.com which is where this identity is quite often used if there are class purchases/orders, email resets, promotional emails, etc.

Meanwhile, other verified identities arkademi.com, arkd.me, arkademi.net, halo@arkademi.com are used for other purposes such as SMTP experiments, and other experiments.

Configuration Sets​

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If you want to monitor every email sent in a more organized way, we can use Configuration Sets. Using this allows us to see the behavior of the emails we send to users as below.

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You can monitor bounces, clicks, complaints, submissions, late submissions, opens, rejections, rendering failures, deliveries, subscriptions that occur and send metrics to Cloudwatch monitoring as shown below.

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At present, Configuration Sets itself is used to monitor email opens by users and later can be processed to provide recommendations to users.